Management information system Assignment Example | Topics and Well Written Essays - 750 words

Management information system - Assignment Example This has direct impacts on the business by touching on such aspects as finance, sales, marketing, accounting, customer service as well as the human resource aspects. It is the postulation of this paper that the adoption of e-commerce strategies is an effective tool towards reforming the cafà © especially in the modern day era of technological advancement. The Broadway cafà © would be more suited in adoption of electronic marketing strategies, computerized information management as well as adoption of an online system of ordering and correspondences. These are among other emerging features especially within the food industry such as in which the Broadway cafà © operates in. e-marketing strategies are not only convenient and efficient in saving costs of marketing but they increase the capacity of the advert to reach large number of target audiences easily (Baltzan, 2012). The internet has eased the mechanisms of advertisement and as such, the Broadway cafà © would have itself to blame in the event of failure to exploit the great opportunities brought about by internet and technological advancement in general. Information management as well as data handling is poorly done in the cafà © hence necessitating the adoption of the more improved systems of data/information management through computerized systems. Though the initial costs o f installing computers systems in the cafà © may be considered high, the efficiency realized through the system by far outweighs the costs incurred in installation. This would equally enable the management of the cafà © to adopt advanced services of data handling such as cloud computing. Moreover, this system would enable easy correspondences with customers through social media platforms among other improvements. This would be effective in business transactions of ordering and reservation placements as well as