Language of Advertisement and Gender Stylistics

Student: Truong Vi Luong Student ID: 1M090480-2 Journal review diction of advertizement and Gender Stylistics (2006) A discursive Approach compose by Satarupa Dattamajumdar (Indian Statistical Institute, Kolkata, India) This journal is based on a study on the divergency between genders of the Indian counterfeit/apparel market with the intention of advertisements from various local behavior magazines, road side billboards to speech sound visual green goddess media. According to this study the copywriter (the one who decides the run-in designd in the advertisements) has to keep in mind, while authorship the copy, are chiefly four factors: socio-economic background, psycho-social set-up, needs and aspirations of the so-c eithered mastermind group. By knowing entirely these factors the copywriter decides the choice of language, syntactic structure, the directional function, message reduction and so on According to the writer women and men uses contrary var iations of speech which bum be noniced on diametrical levels, such as phonology, morphology, vocabulary and syntactic construction. Eakins and Eakins (1978: 18) argues that, A chip of communication differences may be linked to these sex differences in occupation. The allocation of different activities, duties, roles, and workplace environments according to sex can contribute to disparate informal topics, dissimilar styles of talk, distinctive vocabularies, divergent non-verbal communication patterns, and other typed language variables. which is why the copywriter has to grasp all the factors, in order to successfully communicate with the target group. The advertisements for women assemble in magazines are generally in a fig of an article which emphasizes on the design, cereal and color for different do (i.e various seasons, social occasions) for workout in the magazine Sanada (March 2001 issue): With the digress of Chaitra (a month of the summer season) The use of the language here does not explicitly tell t! he reader about the actual habit but...If you want to get a full essay, order it on our website: BestEssayCheap.com

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