Communication Strategy- Concept Report

Health and physical seaworthiness Center Chainfor Obese mint in AustraliaIntroductionAccording to a latest study by segment of wellness c ar , Australia is fast becoming a nation of orotund throng . As per the study 47 percentage of women and 63 percent of Men in Australia ar facing incubus line of works or be weighty . straightaway Australian universe has reached a stage where the great plebeian start accepting that it is normal to film a weight problem . In the last ten-spot itself the national clean has increased by 5 kg and if this trend continues than by 2010 s regularty percent of the Australian population w gruesome be above the health and weight mental image (Mandy Biggs 2006The core group reason for these drastic statistics is reduced animal(prenominal) activities collect to changing modus vivendi and in clination of plenty to have diet control measures sort of than physical seaworthiness measures (Nutrition Australia , 2000Problems faced by Obese mountain in Present EnvironmentObesity is non single a health problem but besides a social problem . From a survey done among fat and overweight jackpot regarding their lack of physical activity and reluctance to join fitness center , it has been revealed that these people be not overtly contented in the familiarize day fitness centerThe gyms now are designed for health savvy individuals and obese people even though are source of revenue are s give the gatetily welcomed . Some of the problems faced by people in crumple day gyms are (Paige Waehner ,2008 ) -Intimidation - Obese people usually liveliness intimidating in an milieu where the social unit ask is to be the next Sylvester Stallone . Most obese people tincture up it as a humiliating experienceProblems with the Machines - It is believed that cardiovascular exe rcises are good for obese people but the mac! hines are not designed for them . For example recumbent bikes have little lay and climbing them can be a real(a) challenge for obese peopleSwimming is a recommended exercise but an environment where much dialect is on displaying one s health proboscis walking in the bathing suit with obese be spread prove moment panic among obese peopleAs for strength culture the equipment is often ill designed , like weight benches are too minute for larger bodies . Traditional exercises like lunges and hopping scram knee and choke problemsThere are no immediate health checks of how the fitness catalogue is affecting the body . Most gyms today have really rudimentary infrastructure to assess the physical condition of the clientsKey Factors that can Define Success in the MarketHealth and Fitness constancy is a service indus pick up . At present about physical composition are treating it as infrastructure industry where products define whether a center is good or not rather than ai m of serviceSecondly integration of health and fitness is demand , at present most fitness or more specifically gyms try to project them as health and fitness center gum olibanum alienating not only present customers but also de-motivates the prospective customers as they fail to salute the desired resultsThird and most important factor is- designing the all told process as per the problems...If you want to get a exuberant essay, order it on our website: BestEssayCheap.com

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