Use Bling H20 Bottle of Water to Define Market Segmentation .

Bling H20 bottled weewee was introduced to the trade as a high sweep up fashion accessory. First released to adorn the rich and famous, Bling H20 is outright acquirable to the public for retail price at much or less $70 a bottle. A fashion and status symbol, which is more well-nigh image than taste, the lavish bottle of water has been tar quivered at large individuals with high levels of disposable income. Analysis of the target corner consumer instalment for Bling H20 can be broken down into the by-line categories, geographic, demographic, psychographic and behavioral divides. This analysis will help identify die hard a launch of Bling H20 would be successful in Australia. geographical commercialise sectionalisation discusses issues as to where Bling H20 may be sold. With the paper of creation the most expensive and luxurious bottle of water in the merchandise it would only be sold in modern post industrial locations and the most influential cities co mparable Hollywood, London, genus Paris and Tokyo as to maintain its image and exclusivity. This would mean(a) that the metropolitan hubs of Sydney and Melbourne would be a old candidate for a launch. universe one of the major centres for commerce, culture and education, the two cities atomic number 18 prime candidates for a launch of Bling H20.

Demographic market divider consists of dividing the market into groups based on variables such as age, sexuality family size, income, crease, education, religion, course and populationality. The main concern for an Australian launch for Bling H20 would be income, o ccupation and also education. With the heavy! price tag, Bling H20 requires a market segment of affluent consumers. Australia being a post industrial nation has a higher level of average syndicate income and disposable income compared to the rest of the world so may be fitting for a launch of Bling H20. Psychological and behavioural market segmentation refers to dividing markets on the bases of the psychology and lifestyle habits of customers. It explores how consumers...If you want to get a full essay, order it on our website: BestEssayCheap.com

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